campagne pubblicitarie e pianificazione media

Nel mondo di oggi le campagne pubblicitarie giocano un ruolo molto importante per un prodotto, un servizio e più in generale per il successo di un’azienda. Le campagne pubblicitarie devono infatti trasmettere un messaggio potente per attirare l’attenzione del consumatore. La DREAM crea campagne pubblicitarie di prodotto e istituzionali sia come art che come copy, effettuando tutti i passi necessari per un corretto sviluppo del messaggio:

– contatto con il settore commerciale e tecnico per la definizione del brief del prodotto

– focalizzazione del mercato per l’analisi del target

– analisi dei mezzi (diffusione, lettori)

– stesura della pianificazione annuale

– contatto con i media, acquisto spazi e trattativa sconti

– realizzazione differenti strade creative

– studio e realizzazione campagna definitiva (foto, testi, ecc.)

– invio materiale alle riviste.

Il servizio che l’agenzia offre ai propri clienti nell’area classica dell’above the line, rappresenta, a tutti gli effetti, la somma del patrimonio professionale del nostro product team che da più di vent’anni gestisce e realizza campagne adv.

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