marketing e strategia: ogni tassello al posto giusto

La strategia diventa fondamentale quando si usano differenti canali comunicativi allo stesso tempo e si vuole sfruttarli tutti nel migliore dei modi, perché trovata una buona idea si deve trovare il modo più efficace di applicarla. In questo senso l’agenzia non improvvisa  soluzioni qualsiasi, ma procede con metodo preciso in accordo alle tecniche che il marketing ci consiglia, eseguendo:
– lo studio di posizionamento
– l’analisi della concorrenza
– l’applicazione strumenti di marketing
– testando la redemption attesa
– fornendo feedback al cliente
Grazie ad un organizzazione ormai collaudata, l’agenzia offre una consulenza di marketing efficiente, puntuale in grado di operare a 360 gradi nello scenario settoriale del cliente.
Il nostro profilo si è formato attraverso esperienze in diverse realtà aziendali. Ne deriva un approccio di forte complementarietà nell’ambito delle strategie di marketing e della comunicazione di beni e servizi.

Direct Marketing e Marketing non convenzionale

Spesso con un budget ridotto non si hanno le possibilità di fare grandi investimenti pubblicitari sui mezzi classici, per questo ci siamo specializzati in tutti quei mezzi che classici non sono nel campo comunicazione. Con il direct marketing, ad esempio, si possono effettuare azioni mirate sui target di destinazione che prevedano la postalizzazione di una brochure, una lettera o qualsivoglia stampato per informare il mercato potenziale su iniziative commerciali o d’altro genere, in modo tempestivo, efficace ed economico. Altre tecniche sfruttano la capacità di proporre soluzioni di marketing non convenzionale, tecniche che sfruttano esigue potenzialità di budget per alimentare in maniera esponenziale le dinamiche comunicative.

 

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